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Jewellery Sales & Marketing
(JSM)



1 month | 5 days a week | Tues to Sat |Sales | Marketing | Start-ups | Reports | Stock | Retail Formats | Selling Techniques | Customer Type | process | Business Model |



Learn the new age professional techniques to sell jewellery with all experience sharing concepts and mentorship by India's First Master Trainer by the G&J council of India. with 37 years of Jewellery trade experience as legacy & adding 17 years of teaching experience.



Module 1- SALES Vs MARKETING



  • Concept of SALES
  • Concept of MARKETING
  • Difference Between Sales and Marketing
  • Definition, Approach, Focus, Process, Scope, Horizon, Priority and Identity of both sales and marketing
  • Sales Vs Marketing activities Start-ups advice set for business
  • 46 Real life jewellery marketing stories and suggestions
  • Jewellery research reports
  • Concept of Stock turnover ratio
  • History of indian jewellery and Indian Mindset towards Jewellery pan India


Module 2 - CUSTOMER BUSINESS MODELS



  • Retail store formats
  • Annual consumption of gold
  • Understanding a sales associate and his responsibility
  • Responsibility while making sales and add-on sales
  • General rule for customer contact
  • Customer engaging techniques
  • Factors Influencing Buying Behaviour of customers 
  • Type of Customers 
  • The New Age Customer 
  • Handling Customer Complaints
  • Effective Complaint Management systems 
  • Understanding Common Customer Complaints 
  • Essential Steps of Selling Process 
  • Concept of Good, Bad And Excellent Service 
  • Stock Management


Module 3 - Selling rates with profits



  • Enterpreneurship mentoring
  • Business guidelines and models


Links....


To Apply - Click here Whatsapp msg To Enquire - click here call Fee Schedule

DGL

DELHI GEM & JEWELLERY INSTITUTE

2021, Bank Street Karol Bagh

New Delhi 110005 India

ph: 91-9811267001, 91-9818246317

alt: 91-11-41546317

info@gemologyindia.com





COURSES



Diamond Grading & Identification Course (DGIC)

Coloured Gemstones Identification Course (CGIC)

Gemology (DGIC + CGIC)

Jewellery Management (JM)

Jewellery Sales & Marketing (JSM)

Jewellery Designing Advanced (JDA)

Jewellery Designing Professional (JDP)

Diamond Sorting Program (DSP)

Pearl Grading (PG)

Astro Gems (AG)

DGL ASIA Online Courses / Webinar




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